DATE:
ROLE:
COLLABORATORS:
PROJECT(s):
2013-2014
Social Media Producer / Designer
Noralil Fores (TCM Community Manager) + Turner Studios
TCM Classic Film Fest (2014): Fandom Promotional Buttons + Materials
TCM Social Content / Quote Graphics
Broadcast Schedule: Daily Primetime Highlights
Summer Under The Stars Social Graphics
TCM Social Content / Quote Graphics
Broadcast Schedule: Daily Primetime Highlights
Summer Under The Stars Social Graphics
TCM CLASSIC FILM FEST: FANDOM PROMOTIONAL BUTTONS + MATERIALS
Hollywood/Los Angeles, CA - 2014
Hollywood/Los Angeles, CA - 2014
TCM wanted to use the Film Fest to promote and grow online communities. Film Fest attendees were given the chance to earn these exclusive buttons for interacting with TCM on social media platforms and/or completing various tasks. In order to create a sense of scarcity, button giveaways were spread across various Film Fest locations and days. For a fan to collect all seven buttons they had to visit multiple venues on multiple days. Specific details were promoted By TCM on its social channels.
TCM SOCIAL QUOTE GRAPHICS
Graphics created to promote the airing of various films on TCM. Using fan favorite quotes from various films on the broadcast schedule, these graphics became some of the most popular content published across all TCM social channels.
Graphics created to promote the airing of various films on TCM. Using fan favorite quotes from various films on the broadcast schedule, these graphics became some of the most popular content published across all TCM social channels.
BROADCAST SCHEDULE: DAILY PRIMETIME HIGHLIGHTS
Daily Primetime schedule graphics became immensely popular with avid TCM social followers.
SUMMER UNDER THE STARS SOCIAL GRAPHICS
Various graphics created to promote TCM's "Summer Under The Stars" on-air event. Artwork was created using agency key art silhouettes.
