DATE:
ROLE:
AGENCY:
PROJECT(s):
2011 - 2013
Art Director / Social Media Director
Adventure Advertising, LLC
ElaZ-Tech® Baits Logo Refresh
Pro Staff Promotional "Propaganda" Posters
Email Marketing Design
Social Media Management, Strategy + Design
Pro Staff Promotional "Propaganda" Posters
Email Marketing Design
Social Media Management, Strategy + Design
ELAZ-TECH® BAITS LOGO REFRESH [ 2011 ]
Redesigned logo for Z-man Fishing Products' line of Elaz-tech® plastic baits. This updated design incorporates the more dramatic “Z” of the Z-man logo resulting a more edgy look that better related to the overall brand and advertising campaigns.
PRO STAFF PROMOTIONAL "PROPAGANDA" POSTERS
In 2011, Z-Man underwent a new corporate and creative direction. Z-man tasked Adventure Advertising with creating a campaign that reflected that new look/direction, promoting its new pro-staff and Elaz-tech® plastic baits. These "propaganda" posters were designed for print campaigns and to display at various events and tour stops.
PROJECT ROLE: Art Direction/Graphic Design + Photo Direction
Z-man Fishing Pro-staff (left to right): David Walker, Luke Clausen, and Stephen Browning
EMAIL MARKETING DESIGN
Monthly digital newsletters delivered to thousands of Z-man's customers and followers. These fully interactive “e-blasts” highlight new promotions, news and product updates. E-blasts were often reformatted for Social Media.
SOCIAL MEDIA MANAGEMENT, STRATEGY + DESIGN
From 2011-2013, I was responsible for Z-man’s social media strategy, paid media, page/community management and all content production/design for all social pages/accounts.
Shown below are the “wall” with custom profile picture designed for an ongoing fan contest and “The NewZ” tab. “The NewZ” is a reformatted version of the monthly Z-man "e-blast".
